I just don't get what the NFL is doing with putting time restrictions on television stations showing highlights and interviews from games and not allowing the words "Super Bowl" or "Super Sunday" to be used in marketing. It seems to me they are hurting their own product by limiting exposure in areas that might reach fringe or even non-fans. I know they want to have control of their products and try to generate more revenues from these decisions, but I think they are hurting themselves in the long run by making the sport less relevant to people that are not already fans.
With the Super Bowl (I'm not marketing anything with it, so I can use it) coming this weekend, I just don't get why they don't want to allow a pizza company to advertise that you should call ahead to get your pizza for the Super Bowl. It's a free advertisement that also suggests that you should be watching the game this weekend because everybody else is. How can that not be good for the NFL? The tickets are already too expensive for most families, especially with the down economy. You would think that they would love trying to draw new viewers to watch the games, and the Super Bowl is probably the best way to hook new fans. I just think it's silly.
Sources:
Station Web Sites Miss NFL Highlights
Off the Team: NFL's infringement suit contends Coors is not a player.
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